In-text ads are those small double-underlined words and phrases you often come across while reading some blogs and websites. When you hover your cursor over that text a balloon kind of a thing pops up and you see a fancy ad encapsulated in that balloon. According to this Wall Street Journal article this not good for ethical content and news writing and to a degree I agree with that. What if consciously or unconsciously you start writing to facilitate all those keywords?
We all know certain keywords and key phrases fetch you more money than the others.
Journalism ethics counselors decry the trend. "It's ethically problematic at the least and potentially quite corrosive of journalistic quality and credibility," says Bob Steele, the senior ethics faculty member at the Poynter Institute, a journalism school in St. Petersburg, Fla.
But the publishers who use this "intrusive" advertising model
see nothing wrong with them. They insist they are part of their continuing experimentation with different forms of online advertising to gauge which are most effective for readers and advertisers.
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