Blogging is a serious business if you really want to use it as your business and brand enhancement tool. Serious, because it can harm you if you don't do it properly, so you should rather not have a business blog if you cannot manage it properly.
Here are the 5 Blogging Dead Ends To Avoid. Blogging dead ends are scenarios where running a blog is proving to be burden. In such situations you should either turn it around or simply take it down before it can harm your image further. The 5 blogging dead ends to avoid in the above link are:
- Avoid being boring: Blogs should be interesting and crisp. Post long posts only if they are extremely necessary. Your blog readers are looking for your unmitigated opinion, in as few words as possible.
- Don't blab on your business blog: On your business blog your readers are not interested in reading your constipation problems unless it is somehow affecting them.
- Don't post infrequently: Blogs that have very few, scattered posts — one post per month, or in two months — hardly retain attention. Blog frequently if you want visitors to come to your blog frequently.
- Don't lag behind: Bloggers post fast, and readers want to be the first ones to know if something has to be known. Always try to be the first one to break news and link to new, relevant articles.
- Don't expect your blog to directly get you business: Well, I don't completely agree with this point but yes, your blog is not your business website. Your blog is a tool to communicate with your customers and clients and open a two-way communication channel with them. It can help you establish yourself as an expert in your field. It can help you create a loyal audience for your thoughts, ideas and visions.
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